A weekly mix that won't run dry
You don't need 25 new ideas every month. You need a rhythm that rotates through them. Here's one that works for most restaurants posting four to five times a week:
- Monday: dish of the week or chef's pick (feed), then the same design to your Story.
- Tuesday or Wednesday: a price card or deal for your slowest night.
- Thursday: a dish video or a close-up, so the feed has motion.
- Friday: a Reel from last weekend's service, posted before the dinner rush.
- Weekend: an order-online Story in the late afternoon, plus any hours changes.
- Once a month: the menu board, a staff post and a catering reminder.
What to put in the caption
Captions can be short. "The short rib melt is back. $14, weekends only. Order ahead at the link in our bio." says everything a hungry person needs.
- The dish name exactly as it appears on your menu, so people can order it.
- The price, or at least "under $15" if you'd rather not list it.
- When it's available: today only, weekends, until Sunday.
- How to get it: dine in, order online, call ahead.
- One line of personality at most. The photo is doing the selling.
Make a week of posts in one sitting
The accounts that post steadily usually make everything at once. In Studio, your menu is already loaded, so each post starts with the right dish, name and price. Pick five layouts, check the words, and schedule them to Instagram, Facebook, Google and TikTok for the week ahead.
Template designs, dish videos and Reels from your clips use no credits. The AI videos and AI designs mentioned above use credits from the 600 included each month with the $49 plan.
