What to shoot in a pizzeria
Shoot near a window or under the brightest light in the kitchen, and wipe the rim of the tray. You don't need a new camera. Upload what you shoot and Studio matches each photo to the item on your menu.
- The whole pie from straight above, on the peel or the tray, right after it's cut.
- One slice lifted at an angle, with the cheese still stretching.
- The oven: the pie going in or coming out. Five seconds is plenty.
- The box closing at the counter, for order-online and pickup posts.
- Your non-pizza best seller, alone on a plate, so it gets its own post.
When pizza posts should go out
Pizza is a same-day decision, usually made a few hours before dinner. Post the night's deal in the afternoon, not at 9 pm after you've closed. Put the lunch slice up in the morning, before people have picked a place.
A simple week: a price card on Monday, a dish video mid-week, the family deal Thursday and Friday afternoon, and a Reel from Saturday's service on Sunday. Make them in one sitting and schedule them, so the Friday post goes out even when the line is out the door.
