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Servestack Studio for restaurants

Mexican restaurant marketing ideas and taco posts

Taco Tuesday every week, the big dates on the calendar, and your real food in every post.

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$49/month600 credits includedCancel anytime
Window sign, made for Boston Pizza
Made for Boston Pizza

Mexican restaurants and taquerias get something most places have to invent: a weekly occasion that everyone already knows. Taco Tuesday brings people in on a slow night, and the calendar adds a few big ones on top, like Cinco de Mayo on May 5 and National Taco Day on October 4. The work is posting for all of them, every week, without the posts starting to look the same.

Studio makes that repeatable. Add your menu once, with your tacos, plates, salsas and drinks, and upload the photos and clips you already have. Your Taco Tuesday post keeps its layout week to week while the taco and the price change, and the holiday posts can be made weeks early and scheduled.

We don't have a Mexican restaurant client yet. The examples on this page were made for two other restaurants that use Studio, so you can see the layouts. Your posts would use your own food.

11 ideas

What to post: mexican & taqueria ideas

Each idea links to the Studio tool or template that makes it.

  1. 1

    Taco Tuesday, every Tuesday

    Make one Taco Tuesday design and reuse it every week with a different taco and its price. Post it Monday evening and again Tuesday before lunch. The same layout week after week becomes something regulars look for.

    Make it with Daily special maker →
  2. 2

    National Taco Day (October 4)

    Treat it as a one-day event with a real offer: a taco price, a free salsa with any plate, whatever your margins allow. Post it a few days ahead and again that morning as a short offer video.

    Make it with Offer flash video →
  3. 3

    Cinco de Mayo, planned early

    May 5 is a big night out in the US, and people make their plans ahead. Start posting the week before with your hours, specials and whether you take reservations. Print the same design as a window sign.

    Make it with Window sign design →
  4. 4

    Three tacos or the plate

    Put your taco prices and your plate prices on one clean card. It answers the most common question at the register and helps first-timers order. The names and prices come straight from your menu.

    Make it with Menu poster maker →
  5. 5

    The salsa lineup

    Line up your salsas from mild to hottest and shoot them from above. It's colorful, it shows you make them in-house, and it gives people a reason to try the one on the end. A dish spotlight keeps the photo big.

    Make it with Dish spotlight design →
  6. 6

    Tortillas off the comal

    If you press or warm tortillas to order, film it: the press, the puff, the flip. Or film the al pastor coming off the trompo. Short clips like these make the best Reels, and Studio puts the dish name on screen.

    Make it with Reel maker →
  7. 7

    Fresh cilantro, falling

    A still photo of a taco plate becomes a short video with cilantro and onion drifting down onto it. The Falling Garnish motion uses credits, and the food stays exactly as it came out of your kitchen.

    Make it with Falling Garnish AI video →
  8. 8

    The new drink

    A new margarita, horchata or agua fresca flavor is an easy launch post, especially going into summer. Post it as a new item drop, then show it again on the weekend.

    Make it with New item drop video →
  9. 9

    The family recipe

    If a dish on your menu has a story, like a mole from someone's grandmother, tell it in a short dish story. People come back for food they know something about.

    Make it with Dish story video →
  10. 10

    Taco trays for the office

    If you do trays or catering, post it midweek, when people are planning Friday lunches and birthday parties. Say what's in a tray, how many it feeds and how far ahead to order.

    Make it with Order online video →
  11. 11

    Holiday hours on Google

    On Cinco de Mayo and Mexican Independence Day (September 16), people search before they come. A Google Business Profile post with your hours and the day's special answers them on the search page.

    Make it with Google Business post maker →
Layouts

Layouts you can use

Window sign, made for Boston Pizza
Window sign · Boston Pizza
Daily special — Editorial · Boston Pizza
Offer flash — Poster · Boston Pizza
Chef's pick, made for Sunnyside Cafe
Chef's pick · Sunnyside Cafe
Clip reel — Editorial · Sunnyside Cafe
Menu board, made for Boston Pizza
Menu board · Boston Pizza
Ingredient Halo — AI design, made for Boston Pizza
Ingredient Halo — AI design · Boston PizzaAI
Google Business cut — Editorial · Sunnyside Cafe
Your words, lettered — Circle, made for Boston Pizza
Your words, lettered — Circle · Boston PizzaAI

These examples were made in Studio for Boston Pizza and Sunnyside Cafe, not a Mexican restaurant. They're here to show the layouts; your posts would use your own photos and menu.

What to shoot at a taqueria

Mexican food photographs well because it's colorful, so let the color do the work. Plain plates, a clean table and daylight are enough. Garnish right before you shoot so the cilantro looks fresh.

  • Tacos in a row from straight above, so each filling shows.
  • A full plate with rice, beans and a salsa on the side, from a slight angle.
  • The salsa bar or salsas lined up, for color.
  • Short clips at the plancha, the comal or the trompo.
  • Drinks from the side, with the glass catching the light.

A calendar with the big dates built in

Start with the weekly anchor: Taco Tuesday, posted Monday night and Tuesday morning. Then put the big dates on the calendar as soon as you plan the year: Cinco de Mayo on May 5, Mexican Independence Day on September 16 and National Taco Day on October 4. Make those posts two or three weeks ahead and schedule them.

Between those dates, rotate a dish video, a new drink and a Reel from a busy night. With the weekly post already set up, filling the rest of the week takes one sitting.

Also running online ordering? See Servestack for mexican & latin restaurants.

FAQs

Frequently asked
questions

Are the examples on this page from a Mexican restaurant?
No. They were made for Boston Pizza and Sunnyside Cafe, the clients whose work we can show, to demonstrate the layouts. Your posts would use your own photos and your own menu.
How do I make Taco Tuesday posts without starting over every week?
Make one Taco Tuesday design and reuse it with a different taco and price each week. You can schedule several weeks at once.
When is National Taco Day?
National Taco Day is October 4 on most US food-holiday calendars. Post your offer a few days before and again that morning.
When should I start posting for Cinco de Mayo?
About a week before May 5, with a reminder the day before and the morning of. If you take reservations, say so in the first post.
Will my dish names stay in Spanish?
Yes. Names and descriptions come from your menu exactly as you wrote them. You can also edit the words on any post before it goes out.
Do Taco Tuesday posts use credits?
No. Template designs, dish videos and Reels from your own clips use no credits. Only AI video and AI designs use credits, and 600 come with the $49 plan each month.
Keep exploring

More from Servestack Studio

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Daily special makerToday's special, posted before the lunch rush, without anyone stopping to design it.Reel makerThe clips on your phone and the dishes on your menu, turned into Reels you'd actually post.Google Business post makerA fresh post on your Google profile every week, made from the food people will actually be served.

Templates to try See all

Offer flash videoPut the price where people see it first, on a dish they can actually order.Window sign designOne design for the glass out front and the feed, so walkers and scrollers see the same dish.

By type of restaurant See all

BurgerGet the burger on screen while it still looks the way it did at the pass.PizzaYour pies, your prices, and a post for every night people decide what's for dinner.

Post ideas See all

Instagram post ideasA full month of posts you can make from the menu and photos you already have.

Make this week's posts from your own menu.

$49/month with 600 credits included. Already on Servestack Starter or Scale? Studio is included.

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