Shoot list for one dinner service
Give one person on the floor or the line this list at the start of the shift. They don't have to get all of it. Five good clips is a week of Reels.
- Before doors: prep shots, three seconds each, and the room before anyone arrives.
- First ticket: the printer and the first pan.
- Mid-rush: plates on the pass, the sizzle, one pull or garnish moment.
- One plating shot from above, start to finish.
- Close: lights off, chairs up, door locked.
Filming tips for a busy kitchen
- Film vertical (9:16). It's the shape of Reels and TikTok.
- Wipe the lens. Kitchen grease is the most common reason clips look foggy.
- Hold still and let the food move. Shaky camera plus moving food is hard to watch.
- Shoot near a window or under the pass lights, not the dim corner by the dish pit.
- Keep guests' faces out unless they've said yes.
- Stay out of the way. No clip is worth a burn or a dropped plate.
One clip, two platforms
Instagram Reels and TikTok take the same vertical video, so there's no reason to film twice. In Studio, upload the clips you shot, trim them into a Reel with a native or editorial look, and send it to both accounts now or on a schedule. Reels made from your own clips don't use credits.
On days you didn't film, a dish video from one photo keeps the feed moving. Studio's dish videos run 5 to 10 seconds and take about a minute to make.
