What to photograph in a bakery
Shoot in the first light of the day, by the window if you can. A bakery case lit by overhead fluorescents tends to turn everything the same beige.
- Trays straight out of the oven, shot from a low side angle so you see height and color.
- The full case just before you open, then again when it's half empty, for sold-out posts.
- One item on its own, on a plain board or paper, for price cards and dish spotlights.
- Something cut open: the crumb of a loaf, the layers of a cake.
- Hands at work: shaping, scoring, piping. Short phone clips are enough.
Post around the bake schedule
Your posting times are already set by the oven. Post the morning bake as it comes out, a sold-out update when something runs out, and tomorrow's preview in the evening. That's three short posts that each have a real reason to exist.
Holidays need more lead time than a restaurant does, because people order ahead. Put pre-order posts on the calendar weeks before the date, and schedule the reminder for the day before the deadline, so it goes out even if you're up to your elbows in dough.
