That makes a truck flyer part menu, part map and part invitation. Keep it light, bold and easy to photograph.
Lead with the schedule
Show a simple week at a glance. List each day with the location and hours, such as Monday at the brewery lot from 5 pm. Keep the stops to one line each. If your route is not fixed, print the stable spots and add a line telling people where to check for changes, like your social handle. A short list is easier to trust than a long one.
Headline ideas for a truck
Truck headlines should be playful and location aware.
- Find us this week.
- Tacos on wheels, parked near you.
- The line is worth it.
- Lunch is rolling to your office park.
- Hungry? Look for the orange truck.
Menu in a few lines
A truck menu is short by nature, so show it. List three to six items with prices and mark your signature. Show a photo of the one dish people line up for. Add a note on payment methods and on how to pre-order if you offer it. If you serve out of a tight window, make it clear what is available today.
Sizes that suit a truck
Hand out a 4 by 6 inch card or a 5.5 by 8.5 inch flyer, because they fit a pocket and pass through a service window easily. Print a 8.5 by 11 inch schedule sheet for a bulletin board. For the truck itself, a large sign near the order window with a QR code gets more scans than a small one. For social, a 1080 by 1920 pixel story works well for a weekly schedule post.
Where to hand them out
Go where your next customers are. Breweries and taprooms, office parks, farmers markets, college campuses and community events all have steady crowds. Contact event organizers and property managers with a one-page flyer that lists your menu, your equipment needs and how you work, because many bookings start with a request. Leave stacks at partner businesses along your route.
Truck flyer checklist
- Week's stops with hours.
- Short menu with prices.
- Your handle for live updates.
- A QR code for pre-orders or your page.
- Bold colors that match the truck.
- A contact for event bookings.
Show the truck itself
People recognize a truck by its colors and name. Use a clear photo of the truck, or your logo in the same colors, so the flyer matches the vehicle at the curb. A line such as look for the orange truck gives a first-timer a mark to scan for from across a parking lot.
Booking and catering for events
Many trucks earn a large share of their income from private bookings, so give event planners an easy path. Put a booking email on the flyer, mention the group sizes you handle, and include a short line on what you need from the host, such as space and power. A separate one-page flyer for bookings is often worth the effort.
Weather and cancellations
Weather changes a truck's day more than most businesses. Add a line telling people where you post cancellations or delays, and keep that account updated. A guest who drove over for nothing remembers it, while one who saw a note ahead of time usually returns.
Making it in Studio
Studio builds from your brand profile, so a flyer can match your truck's colors. Add the schedule and menu wording yourself, then export a print card or a story, and check every time and location before you hand it out.
