That means a catering flyer should feel like a clear, professional answer rather than an ad.
Organize by group size
Planners think in headcount, not dishes. Offer three or four packages by size, such as a small meeting, a team lunch and a larger event. List what each includes and what it feeds. Show prices only if they are stable, or write per person pricing available on request. Add a note on dietary options so a planner knows they are covered.
Headline ideas for catering
Speak to the planner's problem.
- Lunch for the whole team, sorted.
- Feed 10 to 100 without the stress.
- Office lunch your team will talk about.
- Catering made simple, from tray to table.
- Book your next meeting meal with us.
The details planners need
- Packages and the number each feeds.
- Minimum order and how much notice you need.
- Delivery area and setup options.
- Dietary choices, such as vegetarian and gluten aware options you can confirm.
- How to place the order: phone, email or online.
- A named contact for questions.
Sizes and formats
A letter-size 8.5 by 11 inch sheet, printed both sides, gives room for packages on the front and logistics on the back. A half-letter 5.5 by 8.5 inch card is good for dropping at a front desk. Also save a PDF that can be attached to an email, because many planners forward flyers to the person who approves the budget.
Who should get it
Go in person. Office managers, executive assistants, real estate and law offices, schools, churches, clinics and event planners all order catering. Bring a small sample tray and a flyer, and ask who orders lunch. Follow up by email a few days later with the PDF. A flyer left on a table does little; a flyer with a face and a taste attached works.
Follow up and repeat orders
After an order, leave a card with the next suggested package and a simple way to reorder. Repeat business is where catering pays off, so make rebooking easy.
Catering checklist
- Packages by group size.
- Lead time and minimums stated.
- Delivery area listed.
- Contact name, phone and email.
- PDF version saved for email.
Sample packages to adapt
A small meeting package might feed up to ten with two mains, a side and a salad. A team lunch might feed up to thirty with a choice of three mains and two sides. An event package might cover a larger group with a full spread and a setup option. Adjust the numbers to what your kitchen can reliably handle.
Build trust on paper
Planners worry about late food and surprises. Answer those concerns directly with your delivery window, your setup policy and a line about how you handle changes. Mention any permits or food safety credentials you hold. Keep claims that you can back up, and let real repeat customers carry your name by word of mouth.
A one-page order form
Pair the flyer with a simple order form or email template that asks for the date, time, headcount, address, dietary needs and budget. It cuts the back and forth and shows planners you are organized. Keep the form to one page and make it easy to fill in on a phone. Offer to confirm every order in writing within a day.
Making it in Studio
Studio can lay out a catering flyer in your brand with your own wording and import dishes from your menu. Check every price and lead time before it is sent.
