A bakery flyer should smell like the shop. Warm colors, a close photo of a golden crust, and short, friendly words do most of the work.
The special order flyer
For cakes, pies and party boxes, the flyer needs to explain how to order. State how many days of notice you need, the sizes and flavors available, the pickup times and how to place the order. Show two or three finished cakes. If you handle custom messages or decorations, say so, and add a note about allergen limits that you can stand behind.
Headline ideas
Choose a headline that matches the moment.
- Fresh from the oven by seven.
- Order your holiday pies by the 15th.
- Birthday cakes made by hand.
- Treat the office on Friday.
- Sold out by noon? Preorder instead.
The daily case flyer
A simpler piece for regulars highlights what is baked each day or each week, with hours and the time when favorites typically sell out. A seasonal sheet that rotates every month gives people a reason to return. Include the dish with the cleanest, closest photo and one line of description.
Sizes
Use 5.5 by 8.5 inches for bag inserts and counter stacks, and 8.5 by 11 inches for window and community boards. A 4 by 6 inch card can sit next to the register as a preorder reminder. For social, use a 1080 by 1350 pixel feed post for new items and a 1080 by 1920 pixel story for a sold-out or just-out-of-the-oven update.
Where to share
Bakeries do well with local partnerships. Leave stacks at coffee shops, florists, offices, schools, wedding venues and event planners. Offer a sample box to a business that might order regularly. Set up at farmers markets with a flyer in each bag. Ask happy customers to hand a card to a friend.
Bakery checklist
- Notice time for special orders.
- Pickup days and hours.
- Close, bright photo of your own bake.
- Allergen note you can confirm.
- Phone, ordering link and address.
Seasonal calendar
Bakeries run on the calendar. Plan flyers for the holidays that matter in your neighborhood, as well as for back-to-school, graduations, weddings and the first cool days of fall. Print them early enough that families can plan, and state your last day for orders in bold.
Photograph bakes at their best
Natural window light shows crust and crumb best. Shoot bakes soon after they cool, on a plain surface with a little flour or a napkin for texture. Show a cut slice for cakes so people can see the layers. Use your own bakes, not stock images, so the flyer matches what is in the case.
Small touches that help
Add a line about local ingredients if that is true. List your pickup times, since early birds and lunch visitors need different information. A friendly note, such as ask us about custom orders, invites conversation.
Handling sell-outs
Bakery items run out, and a flyer can turn that into a feature. Mention that the morning case is baked fresh and that popular items go fast, then offer a preorder path for guests who want certainty. Keep the preorder cutoff and the pickup window in plain sight, and add a short note about holiday hours so regulars are never caught out.
Making it in Studio
Studio can improve photos of your real bakes with Make it look better or Brighten this photo, then lay them out in a flyer in your brand. Check the dates and details before you print.
