The regulars were already theirs. Now the checkout is too.
Sunnyside built a loyal weekend brunch crowd in Randolph the slow way: plates worth lining up for. But every digital order ran through marketplace apps that took a double-digit cut and kept the guest's contact info behind their own checkout. Reaching the same regular twice meant paying for the introduction again.
In early 2026 the shop moved ordering to its own domain, sunnysiderandolph.com, with pickup synced to the POS and one loyalty wallet that follows a guest from the counter to the couch. Fourteen days from signup to live, zero commission since.
“We finally have a checkout that looks like us, not a marketplace. The reorder rate on our domain is in a different league.”
Owner, Sunnyside Randolph
Sunnyside Randolph's website and ordering run on Servestack, commission-free. Read the full case study for the launch numbers.
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