Somerville · Wood-fired pizza
Flour & Flame
Fictional demo restaurant
A 900-degree oven and no shortcuts.
The Riccis built their oven before they signed the lease. It came over from Naples in pieces and took eleven weeks to rebuild, brick by brick, in a Union Square storefront. The dough is a three-day ferment; the menu fits on one card; the line on Fridays says the neighborhood noticed.
When the delivery apps started taking a fifth of every order, the Riccis did the math on a napkin and moved their menu to their own site. The regulars followed. Same pizza, same people, none of the commission.
“The oven is the business. Everything else is just how people find the oven.”
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