The busiest channel came home to Norwell.
Friday and Saturday nights ran this South Shore kitchen at full tilt, and the highest-volume orders arrived through aggregator apps that took a percentage of every ticket and gave nothing back. The shop couldn't even text last week's customers about a new special.
Two weeks after kickoff, bostonpizzanorwell.com was taking direct orders: menu synced one-to-one with the line, scheduled orders for catering pickups, and an SMS automation that brings lapsed guests back without paying to find them again.
“Every order on our own site is one less ticket I'm paying a percentage on. The savings show up the first weekend.”
Owner, Boston Pizza Norwell
Boston Pizza Norwell's website and ordering run on Servestack, commission-free. Read the full case study for the launch numbers.
Ready to own every order?
Talk to our team — we'll map your POS, design your storefront, and ship it in two weeks.